About Me
Approach
Approach
I create thoughtful, relatable content around products, flavors and experiences that make everyday routines easier, more enjoyable and a little less mundane — and sometimes my dog, Barbara, makes an appearance.
My approach is straightforward: create content that is natural and intuitive while aligning with the brand’s goals and messaging.
Prior to becoming a creator, I spent 9+ years working in marketing, with experience spanning marketing technology, campaign operations, strategy and content, audience segmentation, testing and performance optimization.
Perspective
I’ve worked behind the scenes on marketing teams planning campaigns, improving processes, implementing technology and helping turn strategy into execution.
That experience shapes how I approach UGC. I know that great content isn’t just about making something that looks good. It needs a clear audience, objective and purpose.
And having sat with marketers on your end of the table means I don’t have to guess what your team needs from a creator.
Life
Based in Chicago, I spend my time outside of work walking the city, (window) shopping, doing strength-training workouts or mellowing out with yoga, delighting in tapas and cocktails, and relaxing at home with Barbara.
Have a project in mind? Let’s chat.